Hello dear friends!

It’s been awhile and so much has happened. Since graduation, my classmates and I put up two independent shows, one in Apple and one at an art space, The Annex, in Hong Kong. Right after that, I had a month to pack and move back to Singapore where I currently am.

It’s taken awhile for me to get back on track. My parents have been so kind to allow me to renovate my room so that I can turn it into 80% studio, 20% bedroom. So I’ve been back on the machine and pattern drafting once again! Here’s some shots of what I’ve been up to lately:

Finally had the chance to sew on those 60 buttons! Still an underpiece to go.
I also made t-shirts with my Acid Bloom print and have been selling them. Once sold out, I’m never gonna make them again! You can see them at¬†
A little creative space I’ve set up
Feels so good to be back at it!
I didn’t expect Singapore to be quite vibrant actually ūüôā Been pushing myself out to rediscover the town again. Here’s a shot of the Night Festival 2016.

Meanwhile, I’ve also been featured in Juice Singapore’s August issue with a whole list of amazing people! Thank you so much for the loveeeee.¬†Things like these spur me on when I’m feeling low.


By the way, I’ve set up an instagram for my studio! Follow me at @dawnbeystudio. xx

Acid Bloom In Progress!

Hello friends!

Final collection is finally in full swing and I can’t believe how much work has gone into it! To date, I’ve done 4 different line ups as I begin to search for my style. Thanks to the help of my professor Ryan who is able to steer us in the right direction, I’ve turned my whole collection neon (my favourite colours!) and is full of bright pinks, yellows and purples!

I did my own print from a collage of watercolours, acrylic smudges, mainly inspired by the orchid (my favourite flower! such a strong beauty) and ink blot tests. Then we turned the colour up to become super saturated and we spilled paint over it!



I squeegeed fabric paint onto the fabric and went crazy!

Check out the plastic that was under the cloth while I was having fun!


Today, I got moved to a room and had the chance to work on the floor which brings so much more energy out in me! I felt like Pollock dancing and painting on the fabric! Absolutely exciting!


I’ll share more when I have the time to! We are about to start making our final looks this weekend, after making 6 toiles.


Note to self #3: Resolution 2016


I don’t believe much in resolutions but I’ve come to find it very important lately to have things to keep in my heart to push me forward.

Big Magic by Elizabeth Gilbert has been one big factor that has helped me understand creativity and brought me back to the love of the craft. Another factor is my recent and sudden break up. Somehow, unlike my previous other break ups, I was happy with the person I am now. I realised how I’ve been keeping love in my heart constantly and been living in wonder. Personally, I feel that that’s important. Joy and positivity keeps me going every day and upon the break up, I told myself not to stop dreaming. That’s my first resolution for the year.

I used to hear people say ‘Don’t stop dreaming’ all the time and I took it rather lightly. I don’t know whether they know or apply it in the ‘right’ sense (I say ‘right’ because this can make some people very delusional in the wrong way) but I find that when I can envision things in my mind, that’s when I can make things quickly. Tell me to do something and I’ll take awhile but once I know what I need to do, I will do it quickly and precisely. Like when I envision a print in my mind, I can quickly get it done within the day and I will experiment with many media to achieve the vision in my head. As long as I can see it in my mind, I can get there.

The second resolution is to keep beauty unadulterated. I don’t want to say reproduce unadulterated beauty because beauty cannot be made up but rather taken from all around us and ‘repackaged’ into moments. I have come to see my fashion pieces as ‘capsules of beauty contained in a form’. I take inspiration, always, from unadulterated beauty around me- an orchid alive and an orchid dry and dead. I am merely a viewer who experiences the beauty God puts on display for us to see and I reflect this beauty into fashion pieces that freeze these moments of beauty in a garment. The first experience of unadulterated beauty for me was when I danced freely. There is a sense of rawness and a lightness at the same time when I am one with the music. For a moment, I am caught up in the music and I don’t think but in my head, it feels like sunlight suddenly falling on my head as the clouds clear. The feeling of pure beauty is abstract but it’s a moment I hold dear in my heart all the time when I approach a project. My creative life is all about experiencing, capturing and displaying this unadulterated beauty.

On a separate note, I don’t read much but Big Magic¬†is definitely a book I would recommend everyone to read. (Everyone is a creative individual and hence the book is relevant to everyone.) Everyone wants recognition in their own field of work but when that happens and you think that’s the peak, how do you keep going? This book redefines creativity and lays out the fact that creativity operates on different rules from us humans. Ultimately, what should keep us going is the love for the craft. We shouldn’t be afraid of naysayers (there will never be once when everyone loves your work) and creative breakdowns. This book is seriously good that I bought her other books (I have not read though I watched the movie!)


To a great 2016 and do keep these resolutions even in the hard times Dawn.

Pew Pew Patches Style ideas

Months ago, I launched my own little brand of iron-on patches called Pew Pew Patches. It was inspired by the whole rave over denim, that would continue for awhile, and the idea of vintage denim accessories.

The patches have been lots of fun to design and the opportunities we’ve had have been beyond my expectations! Our stockists have been very supportive and our latest launch in Korea has left me feeling absolutely grateful :’)

Some people have been asking me how to style the patches. If you look up #pewpewpatches on Instagram, you’d find ways other patchers have done so! Some on shoes, some on jackets while mine has been on my denim overalls and tote bags.
With summer coming, I thought it’d be great to show you some ideas on how to patch some denim dresses. These can be purchased off ZALORA, an online shopping site which delivers to almost every part of Asia.

zalora embroidered dress dress2

Zalora Embroidered Dress

Here, I’ve used the patches at the corners of the dresses, where it is less empty and more unusual. I’ve also used them in groups of patches to show a little story or interaction among the characters.

esprit drawstring denim dressdress3Esprit Drawstring dress

If denim dresses aren’t your thing, I like the idea of a boyfriend shirt dress. It’s big and billowy, making it perfect for summer. Here, I’ve patched on the Candy hearts collection and arranged them in a regular pattern with a slight tilt to make them look more dynamic on the dress.

zalora batwing boyfriend shirt

zalora batwing boyfriend shirt edit Zalora Boyfriend Batwing Shirt

So, how else would you patch the patches? You can purchase them at while the dresses are from ZALORA Hong Kong!

Lumiere; lessons learnt

development pages yuli-1Dear friends, it’s been too long since I’ve updated you on my latest project! Right after the last project on clothes for the blind ended, I left for a two week trip to Portugal and Spain over the Christmas break and literally hit the ground running after I returned.

Continue reading Lumiere; lessons learnt

The new Gucci

I break my hiatus to write about the new Gucci creative director and collection, simply because it does have an impact on my future and the future of fashion.

Gucci as a brand as been special to me because I did my first fashion internship at Gucci in Singapore. I spent a lot of time in the sample room examining and learning about luxury fashion and it had a great impact on me. In my mind, I began to form the luxury brands worked and saw how it operated with many locations worldwide.

After watching the new Fall 2015 womenswear show, I was filled with doubt and uncertainty. The new creative director, Alessandro Michele, to me has taken the path that Hedi Slimane did with Saint Laurent. Not only did he youthify the brand, as tasked since sales at Gucci were falling, but he designed a collection for a very young and skinny crowd. Holding on to Gucci’s 60s and 70s roots, Michele designed a soft and feminine collection full of frilly and billowy silhouettes tailored to the waist. Huge 70s inspired aviator tortoise shell glasses were on almost every model, adorned along with an artsy knit beret. This was a completely different Gucci that we’ve known- one that was very strong into the gender differences- sexy women and strong, masculine men. At the show yesterday, male models were mixed into the crowd and some female models looked like men. The whole gender-neutral concept was strong in this collection and just surprising for the brand.

NYT noticed that Michele was designing for the wearer, instead of designing from a concept which was usually the case. And that meant that a lot of the clothes were not exactly new, which I noticed too. Fur bedroom flats that appeared in the Simone Rocha show two seasons ago surfaced and were also combined with the classic Gucci brogues. In fact, one thing you always see at Gucci would be the luxurious sexy eveningwear closing the show but this time, it was completely different. The closing look featured a pair of red pants that hung off the model’s hips that looked much too low for the modern skinny pants lover. The show certainly presented the 70s very well but did it do well for Gucci? I’m not sure.

This then makes me wonder about the future of fashion. No doubt, there will be concept driven designers like Sarah Burton at Alexander McQueen but is the future of luxury fashion¬†only about selling straight off the runway? Designers like Nicholas Ghesquiere and Phoebe Philo also design for wearability but their collections are still concept driven with a stronger focus on construction and fit. Michele over here however, seems to be designing very simple clothes, much too simple for a luxury brand. To put it crudely, I even thought that Hedi Slimane’s clothes looked very much like the ones I could see in Bershka or Pull & Bear. The cut and fabrics are definitely different but somehow, I personally believe that fashion is about seeing something new and unique. It isn’t about producing clothes that has been done before or clothes that could be done easily by someone else.

So where exactly is fashion heading to? The battle between the bottom line and creativity continues.

We are all hypocrites

And that includes me too. Today’s blog post is going to be full of contradictions, of which I am still working out in my mind and have yet to fully understand or find the answer to.

Recently, I picked up the book ‘Why Fashion Matters‘ by Frances Corner (as seen above). Ever since I moved to Hong Kong to fully submerge myself in the world of fashion, I’ve begun to try to find a purpose in this seemingly superficial industry. I love fashion for its craftsmenship, the way it pushes mankind into creating beautiful works out of nothing and how people constantly innovate.¬†The great thing is that fashion allows anyone of any background or mental capability to enter the industry. Unlike a scientist, you don’t need to be intellectually ‘smart’ to qualify for the job. I guess fashion designers¬†are much like an artistic scientists?

Anyway, over the course of last quarter’s work, I was pushed into using more luxurious fabrics for my clothes. At the same time, we were studying about how textiles are made. And truthfully, a lot of fabrics out there use a lot of water and resources. The tanning of leather into your specific colours, for one, requires a lot of effort. Ostrich leather goes through about 30 cycles of tanning, and not every piece that enters the cycle makes it through all 30. Then there’s the story of denim which goes through several rounds of washing, scrubbing and eventually ‘spraying’ and ‘scratching’ to give you that worn out look.

In the book, Corner mentions the issue of water and fashion. I quote, ‘It takes 2700 litres of water to produce one cotton t-shirt from ‘crop to shop’… In the meantime, five thousand children die each day due to the lack of clean water.’ When we begin to look at the way we consume fashion in perspective of the world out there, I think it’s obvious how much we could have ‘not bought’ and done without. I would raise my hand first and admit how big a criminal I am in this aspect. Looking at my wardrobe and the amount of clothes and cheap accessories I have out there, if I channeled all my money into buying something that was durable and could last long, I would have saved so much of the world out there.

And when it comes to buying something durable, I often think about leather. But that’s where another problem lies. Leather has been promoted as an environmentally friendly by-product of the meat industry. Cows killed for their beef have their hide turned into leather. But in reality, only about 20 to 30% of the hides are used for leather. The imperfect parts are then thrown away. (This is much like how farmers actually throw away fruits and veggies that look too ugly to sell away! Read more here.) Then, during the manufacturing process, the leather hides undergo severe chemical treatments, leaving the water that washes them contaminated and possibly discharged irresponsibly.

So there are so many question marks. The thing is we consumers don’t know how our products are made. But in honesty, would you expect clothes that you pay a low price for to produce clothes in an extremely environmentally friendly way? Chances are much slimmer when compared to something you pay more for. And don’t forget the poor labourers in third world countries slaving away in terrible conditions to produce those clothes on the rack. Fast fashion is killing the world slowly by telling you that you are out of fashion and you need to buy something new. In order to keep up, it’s better to buy something cheap because the trend doesn’t last long and soon you’d be giving those clothes away. It’s a virtuous cycle which I’ve fallen into and I’m trying to get out of it. If you keep buying, it signals to them that there is demand and they will keep producing. But if we slow down on our consumption, the huge supplies they are left over with would let them know that they have to make less.

So what do we do next? I’d suggest a few ways:

1. Spend on less things and buy more high quality items. Invest in clothes that last longer and could potentially even be heirlooms, passed down to the next generation. If you could pass down a coat to your son or daughter, how many cheap coats could you have saved on?

2. With that said, also research into the brands you are purchasing. We are in the internet age. Use your digital devices well! If they say they are environmentally friendly, are they serious about it?

3. Buy second hand clothing. This usually works for designer labels because they carry a resell value and are lasting. By using second hand clothing, you prolong the lifespan of the clothes and save on materials for new clothes.

Maybe this is a whole new thinking for most of us. We have grown up in a generation where shopping is the national sport and seeing racks and racks of clothes daily isn’t new. But think about the time before the industrial revolution. Ladies had one or two dresses at most. Were they dying at the lack of options? If they could do it, I don’t see why at least I can’t. I look at my wardrobe and see I have 8 winter jackets. I only have one body and I need 8 winter jackets?!

By now, you’re probably also wondering why an aspiring fashion designer like me is talking about buying less clothes. The truth is, I’ve never really been totally comfortable with the whole idea of fast fashion. What I appreciate instead are clothes made by hand and made with love. This issue is a big contradiction to me but I believe that if I continue to work at it, I’d get to a good answer. I, as a fashion designer, have to be one of the most responsible people out there in the fashion industry, from the fabrics to pick to the labour and production methods I use. My¬†choices would impact the world and have a lasting effect.

Pew Pew Patches drops a new collection today!

  lulus bakery lavenderswirlcupcake-lowres

Two months ago, I launched my own little business selling¬†iron-on patches. The idea behind it was to create original designs together with my friend, Danny K, for creative fashion accessories. Iron-on patches was once the rave during the ’80s, with everyone patching their denim jackets and jeans with these wonderful accessories.

I’ve always wanted a tattoo but because of my religion, I would choose not to. So in some way, the patch serves as a tattoo for myself. It’s a way to wear your heart on your sleeve and to say something about yourself. All our patches are¬†one-of-a-kind because we design and produce them. You can’t find them anywhere else but hereeee ūüôā

So with that, I present to you our second collection,¬†Lulu’s bakery, which is centered around Lulu, the french (bulldog) chef who whips up these amazing cupcakes and pastries. Yes, I have such a love for bulldogs and food. I’m definitely going to wear this on my sleeeevesss!

Shop the collection at! Our first collection, Hawaiian summer, is also available online and at Rockstar Singapore.



IMG_8983 copy-loew res

IMG_8975 copy-lowres

Braille everything


So each fashion project ends with a photo shoot and illustrations. This time to close this project, I decided to draw illustrations for sighted people and dot my technical drawings for blind people to understand my clothes. During my braille research, I came across a polaroid camera that helped to take braille pictures for blind people. Okay, I can’t exactly say it’s braille since it dots the shape of the object and doesn’t utilise the language but you know what I mean!

So, I studded the lines to allow them to feel the outlines of my clothes and possibly the different parts in it. If I had more time, I would perfect the dotting system, perhaps using the same sized dots for everything and getting all the spaces right.

This braille concept has so much more space to explore and I don’t feel like I’ve totally exhausted everything. Maybe womenswear next?